Choosing the right type of website for your business isn’t always straightforward. Truth is, not everyone needs a big, complex website. In fact, going too heavy too early can be costly, unnecessary, and ineffective. On the other hand, having too little may hold your business back, depending on the size of your business and your business goals. The right choice depends on what you want your website to do for you. So, let’s walk you through the different stages of business needs and see if any match what your business is looking for.
Do you just need to exist online?
If your main goal is to just have a digital presence, then a simple landing website might be all you need. This works best for small businesses and businesses that aren’t reliant on online conversions and just need a professional anchor, then our RM388 package can be a most effective starting point.
It’s essentially a one-page website (also known as a landing page) that introduces your business, explains what you do, and gives people a way to contact you. Think of it as a digital business card: It introduces your business, explains what you do, highlights your key offerings, and provides a clear way for customers to contact you. Now you may think that a social media business page on Facebook or Instagram to be doing the same thing, but there are some differences. Unlike a social media page, a website can be more personalised to your business and comes off as more professional.
When Your Business Starts Growing
Perhaps your business has grown, and you’re offering multiple services or products. Perhaps customers are asking more questions, and your single-page website isn’t enough to answer all of them. Or perhaps you want to show up on Google when people search for you. Let’s say, a person wants to find the best pasta restaurant in town. If you’re an Italian restaurant, you may want your website to be the first search result that pops up. If that is what you’re looking for, then a single page may not be enough anymore. You should be considering a multi-page website, such as our RM588 multi-page website package.
A multi-page website lets you categorise information about your business. Explaining both your services, products and your business in 1 page can be hectic, which can be fixed by separating each facet of your business into different pages. It also makes showing your products easier.
Turning your website into a sales machine
If your goal is to sell online, your requirements and upfront website costs increase significantly. It means you’re turning your website into a direct revenue generator, and since you’ll be handling people’s sensitive information such as card details, it has to be robust and reliable. After all, no one wants to have strangers on their doorstep just because their house address got leaked by their skincare provider.
While there’s a large upfront cost to an ecommerce platform, it can be well worth the investment! An automated storefront consolidates transactions and sales to 1 central space, making it way easier to track how well your products are doing, and reduces the tedious labour of manually creating invoices and payment tracking. We offer a RM1288 multi-page e-commerce package that does all this.
Conclusion
Many businesses make the mistake of either going too big too early for their current stage of business. Some invest too much in features they don’t yet need. Others underestimate how much a proper website could help them grow. If you’re ever having trouble deciding, it’s always good to ask and get the right setup from the start. Most digital providers (such as Mastertech!) can provide you a bespoke solution. If you’re looking for a digital provider in Malaysia to build a website for your business, send us a message! We’ll be happy to work with you.
