China-Malaysia Future Industry Institute is a research house dedicated to promoting collaboration between China and Malaysia. As the institute handles broad, multi-faceted goals involving policy, there was a real risk of overwhelming visitors with dense technical information. The primary challenge was to translate a wide-ranging mission into a clear and digestible landing page.
Given their broad goals and nature of the institute, we condensed the institute and it’s services into distinct, logical segments; information that is more focused and understandable for visitors of the website. The website was built so that by the time users have reached the end of the page, they will have understood what the institute is all about.
